Oh, THANK YOU, Deborah!!! Now that you’ve told me, I’ll get right on that and miraculously stop being stressed. What an incredible breakthrough. Why didn’t I think of that?! 😂

When I was single, dating, working as a nurse in a Los Angeles, dealing with horrific breakouts, and trying to keep up with all the pressures of being…..just a girl in a modern world, my baseline anxiety was a solid 6/10 on a GOOD day.

Being told that stress was making my acne worse, without anyone explaining what I was supposed to DO about it, felt borderline insulting. Because now I wasn’t just stressed about my life. I was stressed about the fact that my stress was potentially making my skin WORSE. Sound familiar?

WHAT A FUN LITTLE CYCLE. 😭

If you’re currently living in that cycle, I feel you, girl. I also grew up in a pretty anxious environment. Mom, I LOVE YOU, and I noticed you recently became a paid subscriber, so please don’t be mad at me for sharing this but it’s extremely relatable and the rest of this beautiful community deserves to know the truth. Anxiety is a real thing in my family….like so many others….probably even yours.

For a long time, I assumed being anxious was just part of my personality. But I’m very happy to tell you I now experience VERY little anxiety in my everyday life.

Not because my life magically became stress free. I have two little kids, a business, a marriage, responsibilities, and approximately 47 things competing for my attention at any given moment. But I learned how to manage it….like for real…without a laundry list of woo woo nonsense…well maybe a little woo woo nonsense but the woo is quick, sustainable, and actually backed by science!

Most of my days are still as chaotic as my daughters electrical socket inspired hairdo but my stress levels are a 2/10 because of the simple changes I’ve made in my routine..

I started making small, intentional changes to the things I do EVERY SINGLE DAY…and spoiler they WORKED! Some of those changes were so ridiculously simple that I’m genuinely annoyed nobody told me about them sooner.

So today I’m giving you the actual HOW behind “just stop stressing.”

The four research backed changes that helped me go from constant anxiety to feeling dramatically calmer, while helping me clear my skin for good!

Because you don’t need another person telling you to relax while you’re actively spiraling. You need to know exactly WTF to DO about it 👀 SOOO Let’s get into it 🤍

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One of the BEST things I did while losing 15 lbs of postpartum fat and building muscle was make breakfast so ridiculously easy that I could actually stick to it.

The start of my smoothie obsession and where I’m at rn…still eating it on repeat. There were a few more essentials to this transformation which I share in my exact step by step roadmap..subscribe to paid to get it asap!

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Because between two kids, a business, and the morning tornado that is motherhood, I needed something that checked ALL my boxes:

💪🏼 Over 50g of protein to support my muscle goals

🍃 Fiber and nutrient rich ingredients to help keep me full

⏰ Two minutes of prep because WHO HAS TIME?!

🤍 Ingredients that work for my acne prone skin

Most importantly, something that ACTUALLY tastes good. I’ve made this smoothie roughly 300 days out of the last year and I actually crave it. Is it pretty? Absolutely not but it makes me FEEL pretty, and frankly, that’s what matters to me and probably to you too. I’m not a food blogger. I’m a busy mom who figured out a breakfast that works for her life and wants to help you do the same.

Behold, my blueberry protein smoothie

Approximately 415 calories | 54g protein | 12g fiber

Yes, that’s a LOT of protein for something you can drink while chasing a toddler around the kitchen. 👏🏼

But first, why all the protein?

Because if you’re trying to lose fat while maintaining or building muscle, protein is your FRIEND.

Getting a substantial serving at breakfast helps me:

• Stay full until lunch instead of hunting for snacks an hour later.

• Support muscle recovery and growth alongside strength training.

• Hit my daily protein target without playing catch up at dinner.

• Balance my blood sugar so I don’t have sugar cravings

I love to to eat meat but there’s NO WAY I would eat 50g worth of chicken breast in the AM so protein powder in a smoothie is the ultimate quick hack. Choosing a protein powder that agrees with YOUR skin matters especially if your acne prone like me or deal with any inflammatory skin conditions.

The protein powder I’m obsessed with 👀

I use Be Well by Kelly Vanilla Grass Fed Beef Protein.

Here’s why it’s been my favorite for years

🤍 Just three ingredients: Grass fed beef protein isolate, organic vanilla bean powder, and organic monk fruit extract.

💪🏼 23g of protein and only 100 cals per scoop, including all nine essential amino acids.

🐄 No dairy or whey, which I personally prefer for my acne prone skin.

👏🏼 No added sugar, gums, or fillers.

It also blends beautifully without that weird chalky protein powder taste. The monk fruit gives it just enough sweetness without making my smoothie taste like dessert flavored drywall. I’m now friends with Kelly and I begged her for a code so selfishly I could get 15% off…lol hahah no I wanted it for all of us so use CELESTE for 15% off Shop protein powder

I avoid Whey like the plague bc it breaks me out but if you love it and you have a clean source go off! Same goes for vegan protein, this recipe can be made with your fav! But if you are acne prone and struggling with any food fear I wrote a post this week to help you finally learn YOUR food and supplement triggers so you can stop guessing!

Now onto the part you’ve been waiting for!!!

The recipe

Throw everything into a blender:

• 1 cup spinach or your favorite greens

• ½ cup frozen riced cauliflower

• ½ cup ice

• ¼ cup frozen blueberries

• ½ cup unsweetened almond milk

• ¼ cup ground flaxseed meal

• 1 tsp cinnamon

• 2 scoops Be Well by Kelly Vanilla Protein Powder

Blend until smooth!!!

That’s it. Two minutes and breakfast is DONE. 👏🏼

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The blueberries and vanilla make it delicious, the cauliflower adds volume without overpowering the flavor, and the flax brings fiber and healthy fats.

Yes, it looks like swamp water. But it’s DELICIOUS swamp water with over 50g of protein for approximately 415 calories. 😂

Want my entire postpartum transformation roadmap? 💪🏼

This smoothie was one small but incredibly helpful part of how I lost 15 lbs of fat, built muscle, and became more confident in my body than I was before having babies. But the REAL transformation came from figuring out a realistic system I could actually maintain.

I shared my entire step by step roadmap, including:

✨ How I rebuilt my core and pelvic floor

✨ The short at home workouts I followed

✨ How I approached nutrition for fat loss and muscle growth without restrictive dieting

✨ How I made it all work with two little kids and VERY limited time

You don’t need a perfect schedule or a complicated diet to start making progress. You need a plan that works for YOUR busy life. Read all about it here 👇🏼

If you make this smoothie, PLEASE tell me what you think. Especially how it tastes, because I know she’s not winning any beauty contests. One more thing before you go…Perpetual Glow Up is currently #8 on Substack’s Rising in Health and Wellness chart! I genuinely can’t tell you how grateful I am that you’re here.

I want this community to be a place where you can look, feel, and live better with age, so tell me what you’re working on glowing up next! Skin? Body? Nutrition? Mindset? I want to know what YOU want more of so I can share exactly what you want!!!

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Here’s to getting better with every damn year. 🤍

xoxo,

Celeste

I genuinely thought every bite had the potential to cause another volcanic eruption on my face and honestly? The fear made sense because I had absolutely no clue what my legitimate acne triggers were. I would eat something, wake up with a breakout and spend the next five days spiraling about everything that had entered my mouth.

It took me 15 years, more than 10,000 hours of research, and working 1:1 with other acne prone women to finally understand which dietary triggers actually have evidence behind them, which ones I personally watched affect my own skin and the skin of women I’ve worked with, and which clear skin food “rules” were mostly BS.

The clogged skin and scarring acne left behind at the end of my 20’s vs my skin now in my 30’s

But the biggest plot twist? Some of the sneakiest acne triggers I eventually discovered weren’t the foods I was terrified to eat at ALL. They were hiding inside things I was intentionally consuming because a bevy of wellness influencers said they were GOOD for me 💊

THIS is exactly why I don’t want you blindly eliminating 35 foods you love in the name of clear skin. I want you to know what’s actually worth investigating, what has real evidence behind it, what I’ve seen repeatedly after years in the acne space, and how to test YOUR potential triggers without letting food fear traumatize you.

Because knowledge is power and ice cream is delicious. I firmly believe both can coexist! Okay. Let’s figure out what YOUR triggers are my loves.

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Mainstream content from over 30 years of life made me feel like somewhere in the fine print of becoming a mom was an agreement that I would never quite feel like me in my body again…. It feels like women are expected to be so overwhelmingly grateful for motherhood that saying “I also really want to feel fucking HOT again” can somehow sound shallow….but it’s NOT! This is Perpetual Glowup after all and not that you need it but I’m giving you full permission to have the goal of feeling fucking hot!

Where I started day 1 postpartum vs. where I am today….I wish I could tell me fearful pre baby self you’re not just going to be ok, you’re going to be more confident than you are right now! That’s why I’m sooooo happy you’re here and you’re about to read the roadmap to help you feel the same!

You can be profoundly grateful for the body that grew your babies AND want to change it. You can love your children beyond comprehension AND miss feeling like yourself. Since you’re here, I’m guessing you can relate to this duality…Maybe you’re here for a little inspiration, proof that change is still possible after babies, or maybe you’re just thinking, okay Celeste, tell me exactly what the hell to DO. I’m here for you 110% and I’m going to walk you though it all….bonus it’s way less complicated than I ever could’ve imagined!

Now that we’ve established that whatever goal YOU have doesn’t make you vain, ungrateful, or any less incredible of a mother, let’s get after it, because action is KEY to reaching any goal you have for yourself!

But first I have tea that hopefully makes EVERY mother feel less alone. After my first baby, I honestly had NO idea what I was doing. It took me almost 9 months to stop peeing my pants, even longer to remotely feel like myself again, and I never actually reached my postpartum fitness goals before getting pregnant with baby #2. But that first postpartum experience ended up being the best thing that could’ve happened because it forced me to stop winging it. The second time around, I did the research, hired the experts, and completely changed my approach. The difference in my recovery, strength, and body composition was WILD.

I’m giving you the roadmap I desperately wish I had after my first baby. From birth to one year postpartum, I’m breaking down the exact healing practices I stared with, the quick at home workouts that built my muscle, how I realistically got my steps in with two kids, and the nutrition changes that helped me lose fat and fuel muscle without crash dieting or obsessing over food.

Basically, everything I did, when I did it, and what I’d recommend to my best friend to transform baby fat to strength in the most streamlined way possible so you don’t have to spend a year figuring it out yourself.

The wildest part? My second time postpartum I didn’t work out MORE or eat LESS. Here’s the strategy that changed everything 👀

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She def wasn’t born with it……this glow was brought to you by the skincare steps no one with acne prone skin should skip.

We’re also mastering the wildly overlooked basics: how to wash your face for clear skin, what you should actually be drying it with (because if it’s the same bath towel your partner potentially dried their BUTT with, we need to talk 😂), and the chilly ritual I swear by to keep skin clear.

I’m also breaking down which exfoliants actually make sense for YOUR skin, how often to use them, and my favorite products at every budget. This series is the literal cheat code for glow….It’s been my absolute pleasure to create it for you and your feedback has given me LIFE!

Some of you are ALREADY messaging me that your skin looks clearer, which makes me want to levitate with joy! But now we’re onto the next step toward that jaw dropping glow…and this is where things can go very right or VERY WRONG. Like tomato girl summer in the worst possible way wrong. 🍅😂

The line between those two skin realities is a LOT thinner than you think….let me clarify it for you.

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Whenever I’m writing from one of the “cool kid” coffee shops in LA, I look around and see SO many young women and men dealing with breakouts, inflammation, and the pigmented scars acne leaves behind. Because I’ve spent so much of my life helping people understand their skin, I can’t help but notice what’s sitting next to almost everyone: a giant, sweet, seemingly “healthy” latte or matcha.

Obviously I can’t look at a stranger and tell what’s causing their skin issues but I know damn well if my acne prone ass drank a vanilla bean oat milk latte first thing in the AM I’d have a big ol zit the next day! Plus, 15 years of studying the connection between hormones, cortisol, blood sugar, and skin has taught me those drinks are NOT as innocent as they look….EEEEEEK.

DON’T WORRY! You can keep the latte. We’re just giving her a glowup. 😂

I’m NOT here to villainize the best part of your morning, I love a cutie little beverage more than almost anything too (just look at this beauty below). I’m here to help make your daily caffeine ritual even better bc with my help, it’s going to make you even hotter…trust!

Stay till the end for this BEYOND cravable toasted macadamia matcha recipe…..I go to bed dreaming about her and yep, she’s actually GREAT for your skin!!!

Consider this your Perpetual Glowup coffee & matcha guide: what a glowy skin obsessed acne prone holistic skincare expert avoids, what I order out, what I make at home, and most importantly, the toasted macadamia matcha latte I’ve been teasing…..YES it tastes as good as it looks!

Ok let’s investigate your caffeine ritual🕵🏼‍♀️

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1. Your latte might secretly be dessert

This is the first place I’d look. Flavored syrups, sweetened alternative milks, and added sugar can turn a seemingly innocent morning latte into a pretty significant dose of sugar….like 25-50g of sugar, which is usually more than a human should consume in an average day! Why should you care from a skin perspective? A high glycemic diets AKA lots of sugar is the most significant acne and skin inflammation trigger. If you drink a high sugar beverage every single morning it could be a major contributing factor to breakouts, rosacea, irritation, and redness. If you’re dealing with any skin issues I absolutely think it’s worth experimenting with a lower sugar version before spending $$$ on skincare products!

That’s the entire philosophy of The Clear Skin Files, investigate the things you repeat every day to see if they’re actually serving you and making you feel like the best version of yourself!

2. Caffeine on your nervous system & skin

This one is personal AF for me. Fun fact: I used to wake up with what I would describe as a baseline 6/10 level of anxiety almost every day. Then, before my wedding, I had a teeth whitening treatment and couldn’t drink staining beverages like coffee for three days. I had the predictable caffeine withdrawal headache, but once that passed I felt like a DIFFERENT HUMAN. My baseline anxiety went from something like a 6 to a 2!!!!

WTF. HOW WAS I LIVING LIKE THAT?! 😂

Smiling because I finally felt free or crippling coffee anxiety or because I was marrying the love of my life??? Def a mix of both….

So I experimented with matcha instead and felt so much better I never looked back, that was about nine years ago. To this day, if I accidentally drink a full caffeine coffee, I feel like I could crawl out of my own skin.

What’s the tea? Caffeine can temporarily spike cortisol, and your skin is absolutely part of that conversation. Chronically elevated stress signaling can influence inflammation, oil production, & barrier function, aka three things I’m paying VERY close attention to when someone is struggling with breakouts or reactive skin.

Coffee isn’t inherently bad, and caffeine affects everyone differently. But if you’re already anxious, stressed, breaking out, or dealing with any inflammatory skin condition I’d 110% try matcha and come comment back in a week to let me know how your life has been changed.lol

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3. The milk + extras deserve an audit too

This is where I’m going to slightly disappoint anyone hoping I’d tell them there is one universally “acne safe” milk you can find at your local coffee shop…There isn’t. I am that annoying customer who asks to read ingredient labels and MOST coffee shop alternative milks contain added sugar, seed oils, and a surprisingly long ingredient list….BEWARE if you see Barista Blend…that almost always means seed oils, gums, additives, and lots of sugar. Personally, when I’m drinking something every single day, I opt for a simple ingredient milk alt with minimal sugar. I want the things I consume daily to be as simple as skin safe as possible bc daily habits are what make the most difference.

Which brings me to…

What I actually order at a coffee shop ☕️

First rule: I personally prefer having caffeine with or after food instead of making an enormous caffeinated drink my breakfast. Having protein, fat, and fiber in your system can help curb cortisol and blood sugar spikes! Then I keep the drink stupidly simple.

Patiently waiting for my basic AF decaf americano with the goods in my purse to sweeten it up sans vanilla syrup..

My recommended orders are:

1. Black coffee or Americano, hot or iced (I do decaf personally)

2. Almond or coconut milk latte, unsweetened with a simple ingredient milk (3 or less) if you can find it

3. Matcha Americano, hot or iced (the secret show stealer bc it’s actually so good and you’ll learn to love the matcha flavor)

4. Almond or coconut milk matcha latte, again ideally unsweetened with a simple ingredient milk (3 or less) if you can find it

And because I refuse to live a joyless existence:

BYOM. Bring your own monk fruit. 😂

I keep liquid monk fruit around when I want sweetness without dumping several pumps of syrup into my drink. Cinnamon is also delicious and supportive of blood sugar balance, so go wild. Is collagen an add on?? If so I’m getting it bc it has amino acids that supports plump glowy skin! Are these orders groundbreaking? Absolutely not. But sometimes the least sexy wellness advice is the stuff that makes your everyday habits dramatically easier to manage. I need to say this because I never want Perpetual Glowup to make you fearful of food…If the ridiculous seasonal latte brings you joy once in a while, DRINK THE DAMN LATTE.

I’m not perfect 100% of the time and I have zero desire to be. I will be the first person ordering two spicy margaritas and a delightful burger on the weekend knowing full well that I’ll be struggling with a pimple the size of said burger the next morning. 😂

A healthy life has to leave room for pleasure, spontaneity, and being a normal fucking person but If you’re drink that 50g of sugar Starbucks pumpkin spice latte every single morning while spending hundreds of dollars trying to figure out why your skin isn’t where you want it to be?

That’s when I’d run the experiment. Change the order for two weeks. Keep everything else relatively consistent. See what happens.We’re collecting information about YOUR skin, not blindly following wellness rules from the internet.

On that note if you’re struggling with acne I have step by step acne clearing series: The clear skin files where I share the exact strategies that helped me stop my daily breakouts and keep my skin clear! My hundreds of 1:1 skincare coaching clients so INCREDIBLE results from this same framework.

And NOWWWWW…

The toasted macadamia matcha latte 🤤

This is the part half of you have actually been waiting for. My current fall obsession and the drink that tastes like a $9 matcha from an aesthetically pleasing coffee shop BUT it actually supports clear calm skin with antioxidants and collagen!!!!! I make it iced year round but you can also make it hot!

And yes, coffee girls can make it with espresso instead.

You know I love you bc I found all the supplies you’ll need to make it on amazon so you can just add anything you don’t have to cart and get it ASAP! Shopping list

What you need

• 1 teaspoon organic matcha
• 1/2 teaspoon vanilla bean paste
• A generous pinch of smoked salt
• 1 scoop unflavored collagen protein powder
• 1/2 cup organic macadamia milk
• Liquid monk fruit to taste, I use about 1/4 teaspoon
• Ice

SHOP THE INGREDIENTS ON AMAZON

Sugar free Marshmallows on top are optional butttt it makes this feel even more like a fall treat…

Coffee girl? Swap the matcha for espresso.

Make her (recipe) ✨

1. Strain your matcha into a bowl and yess I hate to say it but the more expensive organic vibrant green matcha tastes so much better! Pique is phenomenal and they have a big boy for home use and travel packets too!

2. Add the collagen, smoked salt, vanilla bean paste. I know smoked salt sounds weird but trust it’s the secret to the toasted vibe!

3. Pour in about 1/4 cup warm, not boiling, water and whisk until completely smooth + frothy.

4. Add ice & macadamia milk to your glass.

5. Pour your matcha mixture over the top.

6. Add monk fruit until it tastes exactly as sweet as you want it.

If you want it hot, just heat the mac nut milk and omit the ice!

Wait…are we bringing back True Spoon?!

Writing this honestly makes me feel like I’ve time traveled back to my skin boosting recipe roots. If you remember my original blog The True Spoon, YOU ARE SUCH A REAL ONE. 😭🤍 I’ve stopped sharing as many recipes because working mom of two Celeste is an absolute creature of habit….I eat basically the same breakfast and lunch every day and rotate maybe six dinners. But if you guys actually want those recipes, tell me, I’m so happy to start sharing more of the things I genuinely make on repeat.

Finally, I have to say THANK YOU.

Seeing Perpetual Glow Up hit #40 Rising in Health & Wellness was such an unexpectedly beautiful surprise. I created this space because I wanted somewhere we could go deeper than a 12 second Reel and where I can ACTUALLY help you see a visible change in your skin! The fact that you’re actually here reading it means more to me than you know. 🤍

xoxo,
Celeste

P.S. If you make the toasted macadamia matcha, PLEASE comment and tell me what you think. If you’re an OG True Spoon girl, identify yourself immediately because we’ve apparently been together for a decade. 😂

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Girlllllllllllll If you’re here you definitely feel me on this….one of the most infuriating parts of having acne is that you can be doing everything right and STILL dealing with new breakouts! In these desperate times it’s tempting to buy another acne serum, another active, or book a treatment someone claims “miraculously” cleared their skin.

Meanwhile, the problem might be sitting in the products already touching your face EVERY..SINGLE..DAY.

My client’s before and after photos that were taken 1 month a part shows the POWER of the bathroom audit we’re diving into!!! It was the ONLY change she made in her lifestyle and the results SHOCKED us both! Before she had lots of active breakouts and significant clogging, after she had minimal clogging and a little pigmented scarring left behind….which I’ll be teaching you to solve in this series!

NOW let me save you a ridiculous amount of time, money + skin drama.

I’m going to help you systematically remove all the things potentially working against your skin. This is the exact audit I did with my 1:1 acne coaching clients and so many of them saw VISIBLE results fast!

So before we get into the sexier stuff in this series like actives, treatments, my exact clearing protocols, and scrumptious skin boosting matcha lattes……we’re cleaning house. Literally. 😂

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Yet again, I was agonizing over my acne riddled skin.

Yes, the breakouts physically hurt. But the real pain went so much deeper. My skin controlled my life. There were days, even weeks, when I skipped going out with my roommates and stayed home watching TV with some burning “medical grade” concoction on my face, wishing, praying, and basically begging he universe for something to FINALLY work.

Spoiler alert, something DID work and I’ve been able to replicate my results and help thousands of women heal their skin too…..If you’re seeing this post it’s possible for you too!

Here’s the part that makes this story almost comical: I was a Registered Nurse working in a medical spa. I spent my days helping other women improve their skin while caking on Tarte Amazonian Clay foundation hoping my patients couldn’t see mine. I had access to lasers, prescriptions, professional skincare and I STILL couldn’t figure out why I kept breaking out.

One of my biggest regrets in life is that I didn’t take ANY pics of my skin when it was at it’s worst. I took this photo to document how much my skin was healing! I was still very clogged and inflamed but this was a period where most of the active breakouts had subsided and I was just dealing with scarring left behind! I cleared the raging active version of this and I’m more confident than I can express in words that I can help you heal your skin.

If that’s where you are right now, I need you to know something before you read another word: acne is complicated, but you are not powerless, you can heal your skin, you just need support. After 15 years of living & working in the skincare world, clearing my own skin, and helping thousands of women improve theirs, I’ve learned that the answer is NEVER one miracle treatment or product. It’s learning how to identify your triggers, stop unknowingly working against your skin, and consistently give it what it needs.

That is exactly what I’m going to teach you in the clear skin files series.

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I wasted $5K and six precious months only to realize I was the reason my business failed before it even got off the ground.

Social media had me convinced founder life was the epitome of success. The fashion. The events. The giant team. The platform full of die hard fans whose lives had been changed by your product. I thought I wanted it….I was so wrong.

And I really didn’t want to write this because who in their right mind wants to publicly dissect their own failure? But said failure accidentally led me here, and I think it might be one of the best things that’s happened to me.

First, I have to tell you something juicy…

I basically made up the term holistic skincare expert. 😂 There is no credential for my exact skincare philosophy. I’m just a girl who struggled with debilitating acne and became absolutely OBSESSED with figuring out how to actually clear my skin.

I tried the drugstore solutions, then the prescriptions, then I literally got a four year nursing degree and spent seven years working inside the medical aesthetics industry to try to “fix” my skin. What started as a 13 year old popping painful pimples in the mirror somehow turned into 15 years of trial, research, education, and enough personal disaster stories to know damn near everything there is to know about skin.

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The most empowering thing I learned? You have so much more control over your skin than you think. Clear, glowy skin doesn’t require thousands of dollars, a medicine cabinet full of prescriptions, or access to some exclusive specialist. Some of the biggest changes I’ve seen come from understanding your skin plus making small, consistent changes. I wanted EVERYONE to have access to what took me years to figure out. So naturally…I decided I needed to build an app. 😂

This is where I fucked up

I thought I wanted the shiny version of entrepreneurship Instagram kept feeding me, meanwhile, I’m actually happiest working from my couch in a cozy sweatsuit and being home to make dinner for my kids.

Still, I went ALL IN. I hired a lawyer. Spent $1,500 trying to trademark the name. Wrote 60 freaking education modules, did the brand photoshoot, created the entire brand identity, found an app developer. And the entire time? I felt dread.

Your girl, shot list in hand, trying to describe the vision for her dream app imagery to her photographer…sadly most of these won’t see the light of day. On the plus side the cost of this shoot is tax deductible, right????

Not exactly the emotion you want attached to your “dream business.” Eventually my anxiety got loud enough that I called my psychic, Nikki Novo. Within five minutes she told me the app would feel like pushing a boulder uphill indefinitely. Full body CHILLS……She was right.

I didn’t want to manage developers, customer service, tech problems, a giant team, I wanted to help women. Then, almost comically, six months after filing my trademark, it was rejected because another name was too similar. Message received, universe. 😂

Turns out, I built the wrong thing

I had 60 modules of skincare education sitting there, fifteen years of experience, a community I desperately wanted to help and absolutely zero desire to run an app. What I actually wanted was somewhere I could TEACH. Not cram something life changing into a 12 second Reel. Not scatter information across 500 Instagram posts. A place to tell you the whole damn thing to erase the confusion that we feel deep in our bones when we’re trying to heal our skin.

And then it clicked: This substack Perpetual Glow Up was the brand I was trying to build all along. Because I don’t only want to help this community clear acne, I want us to keep feeling better with age. Better skin. Better health. Stronger bodies. More confidence. More knowledge. Smarter decisions about what deserves our time/money and what absolutely does not.

Every week I’ll bring you the research, the exact protocols, the treatments I’m testing, the things I’m doing instead of Botox, the wellness experiments, and the radically honest opinions I can’t squeeze into an Instagram reel. And I’ll show you the receipts, including the horrible before photos. The best part??? I can create from my low key happy place, the couch, so I can pour all of my energy and effort into the thing that actually matters, getting YOU the best glow up results.

Where you’ll find me on most days pouring every ounce of my heart and the full contents of every last braincell into posts for this incredible community!!

For the first time in a long time, starting something new isn’t giving me anxiety, It makes me really fucking excited!

The first module turned acne clearing series is live!! I’m so excited to help anyone struggling with their skin get the results of their dreams and keep them for good! Uh it feels so good to offer you this resource and FINALLY cut the confusion…it’s like POOF…your acne fairy godmother just showed up!

Thank you for being here at the beginning. 🤍

P.S. Leave me a comment and tell me the ONE thing you want to glow up right now. I have 59 modules worth of skincare education content left and I want to start with what you actually need.

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